I worked on the Lone UX team as a freelance illustrator to help launch the MVP version of the Ancestry Health product. I approached the illustrations as a system, creating a style that could flex from technical diagrams to emotional editorial illustrations while reflecting the Ancestry Health brand.

This project was a fascinating dive into the world of genetic healthcare. The main goal of the work was to find a particular balance between informative and technical medical information, while still being easily understood and approachable, and ownable as an Ancestry illustration style.

MVP Brand Development
Product Illustration System