While working at Enlisted Design, I was the lead designer on the creation of a new Baby brand for Pure Enrichment. Our end goal was to develop a brand and packaging system the Pure Enrichment team could extend across all e-commerce needs and future products. My work involved brand strategy, logo development, creating an illustration & icon system, developing a color palete, rendering art direction, packaging design and writing easy to follow brand and packaging guidelines. These guidelines explained how to extend both the packaging and illustration systems for all future work.

Brand System Creation
Packaging System
Illustration