Choux Bakery

Collaborated closely with the owner of Choux Bakery to expand her conceptual ideas into a brand that touched each aspect of a customer’s experience of her shop. Choux Bakery evokes the perfect combination of quality and French pastry technique with a layer of San Francisco charm.

This type of branding overhaul is my favorite type of project. A close collaboration with the owner ensures that the design captures the spirit of the company and is built in a way that addresses the real problems they encounter. The result was a flexible beautiful system that properly reflected the high end nature of the ingredients and better positioned them for catering and gift purchases.