I worked closely with the Fellow design team to build out new packaging designs for products launching specifically in Nordstrom stores. Since we had a tight timeline and unique product kits made specifically for Nordstrom we couldn’t stick to the current packaging system. To accommodate the upscale store I developed an updated packaging design that stays close enough to the classic Fellow packaging to remain closely associated with the brand but with a streamlined sophistication portrayed through custom illustrations and bold typography.

Brand Extension
Packaging
Illustration