This was a particularly challenging translation from design concept to production-ready labels. We had to develop a system that could be rolled out to their 100+ product SKUs that spanned a variety of scents and packaging types. Worked closely with production to ensure it printed beautifully.

This project was an unusual one for me because it was a very production heavy technical project. But at the end of the day, it was really about having a design system that was cohesive and flexible enough to work across the wide variety of JRW products. I love being able to create a rich design system that tells a powerful brand story.