Häagen-Dazs
Developed packaging design for the new-to-market Häagen-Dazs product, Ice Cream Cookie Squares. Led photography strategy by developing a pre-production photo guide and partnered with my creative director to direct photography while on set. Capitalized on existing brand equity to ensure the design of the new product packaging was recognizable to self-service retail consumers as part of the HD line of delicious desserts.
It’s always an exciting challenge to get to help a company launch an entirely new product. I really enjoy digging into the details of this new offering and figuring out how to best tell the story to this brands customers. Figuring out how to position a new product within a large line of items a brand offers is all about balancing the core brand elements and the key product differentiators.
Client: Häagen-Dazs
Project Skills: Product Package Design & Photo Art Direction
Agency Credit: Design Team at CBA
