Häagen-Dazs
Designed three in store marketing campaigns, which emphasized Häagen-Dazs commitment to natural ingredients and the care put into crafting their delicious deserts. Developed pre-production photography guide, directed photo shoots on set, and created a series of posters to be displayed in the shops.
I always love a photo and art direction heavy project. Working closely with tallented photographers to bring a brand to live is one of the best ways for brands to express themselves, and it’s often one I belive is overlooked. Working with Häagen-Dazs was always an exciting challenge to do a lot of heavy lifting through the photography.
Client: Häagen-Dazs
Project Skills: Marketing Materials & Photo Art Direction
Agency Credit: Design Team at CBA
